Building A Product Strategy at a Startup
1 Day Short Course - How to Build a Product Strategy at a Startup
(15% off for startups - please contact us)
Facilitator: Tremis Skeete
Who the training is for:
Our students come from diverse backgrounds but are aiming at careers in Business Analysis, Digital Strategy, Service Design, Product Management and similar. Other students are also interested in building digital products and starting their own business. Some are already in these roles and are looking to strengthen and advance their knowledge-base and skills.
Why this topic is relevant:
As a product manager, startup CEO, or startup founder, you’re ultimately responsible for delivering products and features that both give customers value and move the company towards success. However, how do you know if you are communicating your product strategy, vision and goals correctly across the business? How do you know if you are sharing the right rationale and stories with stakeholders? How could you determine if the features you build are useful for customers? How do you know if you are implementing the right forms of business operations in place for your startup? Learn about how to establish a product strategy within your startup that everyone can understand and support.
Objectives:
- To understand that being a “product strategist” is about being skilled in articulating goals, activities, and accessing resources in order to make things happen when building a product-based business.
- To learn that being a good product strategist is not about commanding and controlling how a strategy is formulated - it's about ensuring all stakeholders understand what the strategy is and how its elements work together to ensure product success, team success, and business success.
- To understand that defining goals and objectives require more than just sharing ideas - it's about ensuring that a clear strategy consists of ideas that include ways to measure their progress.
- To learn how to create a draft product strategy and share it with your colleagues in order to generate a collective understanding of what needs to happen for the product and business to succeed.