18th/19th May 2019 - User Research, Testing & Interview Techniques (Weekend)
2 Day Short Course - User Research, Testing & Interview Techniques (Glasgow)
Who the training is for:
Our Students come from a diverse background, but are aiming at careers in Business Analysis, Digital Strategy, Service Design, Product Management and similar. Some are already in these roles and are looking to strengthen and advance their skills, whilst some are re-skilling from another career.
Why this topic is relevant:
Understanding users and designing and delivering research and testing with people is key to delivering products, services and propositions to customers and service users. The roles we are looking at require the ability to frame an enquiry, design research and carry out research and testing.
This interactive and informative workshop will equip learners with tools to develop their skills in user research and testing. We will cover:
- What user research and testing is
- How to frame a research enquiry and design an approach
- Methods for eliciting user insights and performing user testing